Business Process Outsourcing Entrepreneur

Marketing Executive with proven success in B2B marketing communications, promoting offshore outsourcing and establishing and retaining successful business relationships. Strong background in managing organizational transformations to efficient, higher functioning and more cohesive working units. Holds extensive key industry contacts in Southeast Asia and Eastern Europe; possesses innate abilities and insight concerning innovative corporate branding. Highly skilled in communication, from initial concept and design to ongoing enhancement and implementation of marketing strategies.




  • Considerable work with range of organizations from SME to Fortune 500 setting up operations in the Philippines.
  • Managed deployment/implementation for dozens of call center and back-office programs.
  • Forward-think HR approach and employee development for industry-leading retention.
  • Extensive networking and interaction with members of the BPO industry.
  • Extensive online marketing campaign management for North American Enterprises and local industry players.


  • Overhauled agent recruiting and education program.
  • Instituted comprehensive adjustment to curriculum to accommodate expanded English training requirements.
  • Participated in business development activities, which culminated in winning multiple Fortune 500 clients.
  • Held key role in the transition from Internet service company to offshore BPO entity with over 3,000 seats.
  • Added $20 million in revenue by performing M&A work on behalf of the company to identify and acquire complementary call center entities.
  • Raised more than $30 million as part of investor “road show team.”
  • Established strategic associations in the Philippines.
  • Contributed as regular columnist to IDC’s Computer World, Philippine edition.

LEANFORWARD, INC. (2001 – 2002)

  • eLearning Company founder.
  • Grew company revenue to $2.5 million within 12 months.
  • Managed Sprint’s corporate university’s $7.5 million extended eLearning implementation.
  • Developed business plan and proprietary consulting and development methodology, which culminated in the acquisition of corporate assets.

HTE8 (1998 – 2001)

  • Developed and managed channel relationships with Cisco Systems, Plumtree and Macromedia.
  • Played a major part in securing $3 million in venture funding through Cisco Capital for an early-growth company.


  • Administered complete process and technology overhaul; department was upgraded and overall throughput was improved by more than 25%.

U.S. ARMY (1986 - 1989)

  • 19D - Cavalry Scout


Entrepreneurial Vision & Execution

Offshore Operations in the Philippines

Multi-center Program Design, Implementation, Management

Back-office & Call Center Planning & Deployment

Back-office & Call Center Management

Industry-leading HR Protocol

eLearning for Philippines BPOs

Scrum Project Framework for BPOs

Advanced Scuba Diver




Founder, Director

  • Extensive program design and management for entrepreneurs and businesses that require complete multi-center call center implementation, performance management, and billing governance.
  • Back-office delivery for online marketing program design and delivery: SEO, Blogging (viral), web content, and online PR and reputation management.
  • Offshore transition assistance though consulting and business planning for organizations contemplating back-office work in the Philippines.
  • Site selection, vendor selection, development strategy, financial planning, talent marketing planning.


VP Recruiting, Learning & Continuous Development

  • Manage all facets of recruiting process for 1,500 seat contact center with a team of 7 recruiters supporting over fifteen concurrent programs — inbound and outbound.
  • Manage all facets of the agent education process for 1,500 seat contact center with a team of 15 educators focused on near-hire education, foundation/acculturation education, English language education, product training, and periodic floor support through ad hoc courses based on program requirements.
  • Implemented revised trainee compensation structure to reduce salary expenditure by over 25%.
  • Implemented integrated tracking and reporting system to provide management dashboard and ongoing assessments for department KPIs
  • Overhauled department to reflect operational requirements.


VP Public Relations & Marketing

  • Participate in all aspects of product development; ongoing enhancement, evaluation of new product partnerships, design and implementation of product initiatives, creation and oversight of channel relationships, development and communication of marketing strategies and management of program teams.
  • Identify and establish strategic alliances and partnerships and support the development of new business opportunities.
  • Access and account for company marketing budget of $5 million.
  • Plan and implement organizational restructuring in support of new business models.
  • Engineered, documented and managed organizational transformation to service delivery model.
  • Develop and implement marketing and PR/IR strategies for publicly traded company.
  • Conduct offshore PR campaigns in Philippines and India focused on recruitment and awareness; handle investor relations for publicly held company, coordinating IR firms, PR firms and financial institutions.
  • Developed wholesale channel approach to provide private-labeled contact center services to domestic providers through network of offshore facilities.
  • Administered migration of service set from commodity service delivery to consultative, value-added engagement approach.
  • Raised the bar for talent recruiting within contact center industry in Philippines through innovative messaging approach.

LEANFORWARD, INC. (2001 – 2002)


  • Provided ongoing management for strategy, sales and operations of custom online learning development company.
  • Focused on learning solutions for enterprise software packages including SAP, Seibel, Portal, PeopleSoft and Plumtree.
  • Acquired and maintained high profile clients, including Sprint, Enron, El Paso Energy, Garden Ridge and Continental Airlines.
  • Managed disparate project teams located in the United States, Philippines, India and the Ukraine.

HTE8 (1998 – 2001)

Vice President, Application Development Group

  • Managed team of IT developers, project managers and sales professionals; built from scratch and culminated in run rate of $5 million per year.
  • Created complementary ASP product set to wireless broadband service offering directed at SMBs.
  • Developed and launched private-label ISP service directed at affinity groups.
  • Directed data center build-out.
  • Integrated application development into product/service mix.


Studio Director

  • Managed team of professionals to design and produce advertising, collateral and new media executions for clients, including Carnival Cruise Lines, Florida Lottery, Sunglass Hut and Ford Motors.
  • Handled all materials produced; coordinated efforts between account management teams, creative entities and production personnel.
  • Received Addy award for Miami Project to Cure Paralysis Annual Report.
  • Created and instituted business approach to transition studio services to profit center.
  • Developed and implemented plan to move all assets from offline to digital media and consolidate digital assets into a single repository servicing four affiliated agencies.
  • Implemented the first broadband advertising delivery systems using the AP broadband networking, interlinking all U.S.-based newspapers.


CARNEGIE MELLON UNIVERSITY, Pittsburgh, Pennsylvania

Graduate Program in Media Studies, 1993 – 1994

UNIVERSITY OF FLORIDA, Gainesville, Florida

Bachelor of Arts in Film Studies, 1993




Penthouse, Sol Y Mar Building
Rizal Boulevard
Dumaguete City 6200
The Philippines Islands
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